Waffle House Rebrand

This rebranding of Waffle House is to modernize and refresh the classic company. People often envision it as a dirty, cheap roadside restaurant. I wanted to clean up it up to reverse this image.

I went for a young, fun and invigorating feel. College students are one of their larger consumers, considering that it is cheap and open 24/7. The bright yellow, slab serif typeface and mismatch decorations make to the youthful vibe.