Little White Pies

Concept, copy, art direction, photography, baker.
Little White Pies is a conceptual company that specializes in unique & uncommon pies. The concept behind the company is all about the harmless lies we tell ourselves to get through the day. Their target demographic are women in their late 20s who need a little help making it to that 5:00 Happy Hour. Little White Lies is bright, bold & edgy.

This project won a Gold Addy Award for and Annual Report or Brochure from the American Advertising Federation.