Drop the Beet

Design, copy, art direction, photography, cooking.
Drop the Beet is a conceptual lifestyle brand who emphasizes that healthy cooking does not need to take a long time. Each clean recipe is paired with multiple playlists, so you can match your recipe with your mood. You are guaranteed to be finished cooking your meal by the time the music has ended. The app has the playlists on the recipe page, & the cookbook has QR codes that lead to the playlists on Spotify.

Cookbook