Macy’s Home Book Redesign

Part of the small team to redesign Macy’s seasonal Home catalogs. We developed a free-form layout system, and worked closely with studio partners for a new photography direction. I pulled inspirational swipe and created moodboards for both lighting and styling. I provided art direction and approved shots as the studio team was working on the book.

2020 Toy Book

Art Direction, Design, Illustration
Was the lead designer on Macy’s first-ever Toy Book. I collaborated with our merchant & marketing partners to curate the spreads & to paginate the catalog. I created the library of simple illustrations that were picked up & used by the rest of the design team throughout the book. I partnered with the photo studio to art direct the front cover and the opening spread, Top Toys.